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Introducing the Centre for Creativity and Innovation in Care

24 April 2017

Introducing the Centre for Creativity and Innovation in Care: putting creativity at the heart of professional care and support

Social care is at a time of great change, and we need creative and dynamic leadership to both vision the change and to grasp it with both hands. The Centre for Creativity and Innovation provides organisations - interested in leading the change by channelling the dynamism of creativity and innovation  - with a natural home and one that we at NCF are delighted to support and learn from.

Those are the words of Vic Rayner, Executive Director of NCF, which is proud to be a founding associate member of the new Centre for Creativity and Innovation in Care (CC&IC). Other leading organisations with multiple CQC Outstanding services, including WCS Care and Forest Healthcare, have also come together to join CC&IC. Its a collaboration of care providers passionate about transforming their businesses and the sector. 

Every member of CC&IC shares a commitment to place creativity at the heart of every job in the care sector. In partnership with Cass Business School, this exciting venture is all about realising the potential in everyone, from boardroom to bedside. The goal? Improving the care experience alongside business performance; and ultimately transforming the sector.

The Centre focuses on creativity as the heart of change. It enables members to meet more of CQCs characteristics of Outstanding services, 55% of which refer to creativity and innovation. Working with leaders in care organisations, it unlocks creative potential and develops the mindset, tools and processes needed to inspire creative confidence in everyone working in care. 

The Centre uses a mix of business insight and quality assurance with fun and unusual methods. Senior leaders and frontline carers alike discover how to develop inspiring ideas and turn them into useful, practical actions in other words, to do things differently and deliver value through exceptional care.
Chris Gage is the founder of CC&IC, and the CEO of Ladder to the Moon. He explains the inspiration: There is a movement for change across the care sector. Ladder to the Moons clients were keen to make a real statement about what they think is important in care - both to their teams, and externally to their funders, regulators and the sector as a whole. Im delighted to be working in partnership with CC&IC members to provide the leadership, confidence and tools to think and act differently so that meaningful change happens; more of CQCs Outstanding characteristics are met; and businesses, their staff and service users alike thrive.

A growing network of impassioned people with a unique voice, CC&IC is powered by the diverse experiences of visionary providers from the frontline of care. Together, they lead the way in defining creative leadership in the sector.

Christine Asbury, WCS Cares Chief Executive and Founding Member, said: "Creativity and innovation is central to delivering WCS Cares values, and we give our staff the freedom and confidence to try new things to ensure every day is well lived for residents.

"These are very powerful tools that anyone can use to think outside the box, so were keen to join with other innovative organisations to share approaches and push for a transformation of care together - being part of the CC&IC will help achieve that."

If you are interested in unlocking the creative potential of everyone who works with you, email CC&ICs Managing Director, Chris Gage:

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